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The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary


Meet Fred. In his powerful new book The Fred Factor, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves. We’ve all encountered people like Fred in our lives.

In The Fred Factor, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself. By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.The Fred Factor shows you how.

Mark Sanborn

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and award-winning keynote leadership speaker. Mark has written 8 books, and The Fred Factor has sold over 2 million copies worldwide. His latest book is The Intention Imperative: Three Essential Changes That Will Make You a Successful Leader Today. In 2019 he was ranked #5 leadership expert in the world by GlobalGurus.org. He is Leadership Expert in Residence at High Point University, the Premier Life Skills University. Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark’s ideas are taught in 90 counties by Crestcom and his list of over 2600 clients includes Costco, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, St. Jude Children’s Research Hospital, Sandvik and John Deere. “Nobody can prevent you from choosing to be extraordinary in whatever you do.” Mark Sanborn challenges his audiences with this message and provides insights for extraordinary.