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Hooked: Why Cute Sells and other Marketing Magic We Just Can't Resist


In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Patrick Fagan

Please feel free to call me Pat - research says it makes me more likeable.That is what I do: take psychological academia and apply it to business. So much so, that British comedian David Mitchell once likened me to a "Mother Superior in nipple tassels". I am a lecturer, author, and public speaker, and I consult for brands and political campaigns around the world. I understand audiences' minds, optimise clients' comms, and nudge people's behaviours.